Faculty Articles
DirecTV Consumer Contract: A Case Study
Publication Title
Journal of Business Studies Quarterly
Publisher
Journal of Business Studies Quarterly
ISSN
2156-8626
Publication Date
12-2016
Abstract
Steve McQueen's wife is ready to switch from a Netflix exclusive household, to a cable/dish centered entertainment choice. There are many cable/dish choices to choose from in the South Florida market. DirecTV is a dish centered entertainment medium. This company offers many packages to choose from with a focus on sports packages. They also offer HBO, and Cinemax among other movie services. DVR equipment is offered by the company with an additional service fee. Many cable companies offer similar packages in the South Florida area. This case will follow Steve's journey to make the decision to commit to a cable/dish service.
Volume
8
Issue
2
First Page
90
Last Page
101
Disciplines
Medicine and Health Sciences | Pharmacy and Pharmaceutical Sciences
NSUWorks Citation
Hass, Tom; Kaifi, Belal A.; and Khanfar, Nile M., "DirecTV Consumer Contract: A Case Study" (2016). Faculty Articles. 281.
https://nsuworks.nova.edu/hpd_corx_facarticles/281
