The Marketing Mix for Knowledge Products

Event Location / Date(s)

Atlanta, GA / 1997

Event Name / Location

Marketing in Transition: Responses to Drastic Change, ISBM-CBIM Joint Conference

Presentation Date

1997

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Michael Bendixen, Nova Southeastern UniversityFollow
J. Spence
H. Myres
R. Abratt

NSUWorks Citation

Bendixen, Michael; Spence, J.; Myres, H.; and Abratt, R., "The Marketing Mix for Knowledge Products" (1997). HCBE Faculty Presentations. 877.
https://nsuworks.nova.edu/hcbe_facpres/877