Factors Affecting the Implementation of Customer Orientation

Event Location / Date(s)

Pretoria, South Africa / 1995

Event Name / Location

6th National Marketing Educators' Conference

Presentation Date

1995

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Michael Bendixen, Nova Southeastern UniversityFollow
J. Spence
N. Spiro
R. Abratt

NSUWorks Citation

Bendixen, Michael; Spence, J.; Spiro, N.; and Abratt, R., "Factors Affecting the Implementation of Customer Orientation" (1995). HCBE Faculty Presentations. 873.
https://nsuworks.nova.edu/hcbe_facpres/873