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HCBE Faculty Presentations
Consumer Evaluation of Perceived Risks for Goods and Services
Event Location / Date(s)
Adelaide, Australia / 1994
Event Name / Location
Australian Marketing Conference
Presentation Date
1994
Document Type
Conference Proceeding
NSUWorks Citation
Bendixen, Michael and Gault, G., "Consumer Evaluation of Perceived Risks for Goods and Services" (1994). HCBE Faculty Presentations. 871.
https://nsuworks.nova.edu/hcbe_facpres/871
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