Consumer Evaluation of Perceived Risks for Goods and Services

Event Location / Date(s)

Adelaide, Australia / 1994

Event Name / Location

Australian Marketing Conference

Presentation Date

1994

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Michael Bendixen, Nova Southeastern UniversityFollow
G. Gault

NSUWorks Citation

Bendixen, Michael and Gault, G., "Consumer Evaluation of Perceived Risks for Goods and Services" (1994). HCBE Faculty Presentations. 871.
https://nsuworks.nova.edu/hcbe_facpres/871