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HCBE Faculty Presentations
Black Consumers' Perceptions of Service Quality in the Life Insurance Industry
Event Location / Date(s)
Johannesburg, South Africa / 1994
Event Name / Location
Marketing Educators' Conference
Presentation Date
1994
Document Type
Conference Proceeding
NSUWorks Citation
Bendixen, Michael; Sandler, M.; and Elfassy, R., "Black Consumers' Perceptions of Service Quality in the Life Insurance Industry" (1994). HCBE Faculty Presentations. 869.
https://nsuworks.nova.edu/hcbe_facpres/869
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