Black Consumers' Perceptions of Service Quality in the Life Insurance Industry

Event Location / Date(s)

Johannesburg, South Africa / 1994

Event Name / Location

Marketing Educators' Conference

Presentation Date

1994

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Michael Bendixen, Nova Southeastern UniversityFollow
M. Sandler
R. Elfassy

NSUWorks Citation

Bendixen, Michael; Sandler, M.; and Elfassy, R., "Black Consumers' Perceptions of Service Quality in the Life Insurance Industry" (1994). HCBE Faculty Presentations. 869.
https://nsuworks.nova.edu/hcbe_facpres/869