Consumer Perceptions of Colour

Event Location / Date(s)

Sun City, South Africa / 1993

Event Name / Location

5th Conference of the Southern Africa Institute for Management Scientists

Presentation Date

1993

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Michael Bendixen, Nova Southeastern UniversityFollow
J. Spence
M. Wernli

NSUWorks Citation

Bendixen, Michael; Spence, J.; and Wernli, M., "Consumer Perceptions of Colour" (1993). HCBE Faculty Presentations. 866.
https://nsuworks.nova.edu/hcbe_facpres/866