HCBE Faculty Presentations
Title
Advertising Effects and Effectiveness
Event Location / Date(s)
Cape Town, South Africa / 1992
Document Type
Conference Proceeding
Presentation Date
1992
Conference Name / Publication Title
3rd National Marketing Educators' Conference
NSUWorks Citation
Bendixen, Michael, "Advertising Effects and Effectiveness" (1992). HCBE Faculty Presentations. 865.
https://nsuworks.nova.edu/hcbe_facpres/865
COinS