The Evaluation Process of Goods and Services

Event Location / Date(s)

Stellenbosch, South Africa / 1991

Event Name / Location

2nd National Marketing Educators' Conference

Presentation Date

1991

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Michael Bendixen, Nova Southeastern UniversityFollow

NSUWorks Citation

Bendixen, Michael, "The Evaluation Process of Goods and Services" (1991). HCBE Faculty Presentations. 863.
https://nsuworks.nova.edu/hcbe_facpres/863