Segmentation and Market Strategy: Qualitative Insights from B2B Technology Executives

Event Location / Date(s)

Savannah, GA / 2015

Event Name / Location

Association of Marketing Theory and Practice

Presentation Date

2015

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Art T. Weinstein, Nova Southeastern UniversityFollow
W. Johnson

NSUWorks Citation

Weinstein, Art T. and Johnson, W., "Segmentation and Market Strategy: Qualitative Insights from B2B Technology Executives" (2015). HCBE Faculty Presentations. 861.
https://nsuworks.nova.edu/hcbe_facpres/861