Segmentation and Target Marketing in B2B Technology Markets: Strategic Insights from Marketing Executives

Event Location / Date(s)

Orlando, FL / 2014

Event Name / Location

American Marketing Association Winter Educators' Conference

Presentation Date

2014

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Art T. Weinstein, Nova Southeastern UniversityFollow
W. Johnson

NSUWorks Citation

Weinstein, Art T. and Johnson, W., "Segmentation and Target Marketing in B2B Technology Markets: Strategic Insights from Marketing Executives" (2014). HCBE Faculty Presentations. 859.
https://nsuworks.nova.edu/hcbe_facpres/859