Strategic Innovation in B2B Technology Markets: Managerial Insights

Event Location / Date(s)

Orlando, FL / 2012

Event Name / Location

Society for Marketing Advances

Presentation Date

2012

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Art T. Weinstein, Nova Southeastern UniversityFollow
H. Barrett

NSUWorks Citation

Weinstein, Art T. and Barrett, H., "Strategic Innovation in B2B Technology Markets: Managerial Insights" (2012). HCBE Faculty Presentations. 857.
https://nsuworks.nova.edu/hcbe_facpres/857