Are Middle Eastern Consumers Different? A Profile of Ethnocentric and Animus Consumers in Lebanon and Tunisia

Event Location / Date(s)

Istanbul, Turkey / 2014

Event Name / Location

2nd International Interdisciplinary Business - Economics Advancement Conference

Presentation Date

2014

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Selima Ben Mrad, Nova Southeastern UniversityFollow
Laura Hart
Jana Rutherford

NSUWorks Citation

Ben Mrad, Selima; Hart, Laura; and Rutherford, Jana, "Are Middle Eastern Consumers Different? A Profile of Ethnocentric and Animus Consumers in Lebanon and Tunisia" (2014). HCBE Faculty Presentations. 856.
https://nsuworks.nova.edu/hcbe_facpres/856