Personalized Advertising, Invasiveness, and Consumers' Attitudes

Event Location / Date(s)

Denver, CO / 2015

Event Name / Location

Academy of Marketing Science Annual Conference

Presentation Date

2015

Document Type

Conference Proceeding

Presenter(s) / Author(s)

John T. Gironda, Nova Southeastern UniversityFollow
Pradeep K. Korgaonkar

NSUWorks Citation

Gironda, John T. and Korgaonkar, Pradeep K., "Personalized Advertising, Invasiveness, and Consumers' Attitudes" (2015). HCBE Faculty Presentations. 853.
https://nsuworks.nova.edu/hcbe_facpres/853