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HCBE Faculty Presentations
Dynamic Pricing and Brand Image
Event Location / Date(s)
Indianapolis, IN / 2014
Event Name / Location
Academy of Marketing Science Annual Conference
Presentation Date
2014
Document Type
Conference Proceeding
NSUWorks Citation
Gironda, John T., "Dynamic Pricing and Brand Image" (2014). HCBE Faculty Presentations. 852.
https://nsuworks.nova.edu/hcbe_facpres/852
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