Is There a Source Expertise Reversal Effect in Familiar Popular versus Unfamiliar Niche Products?

Event Location / Date(s)

Asheville, NC / 2014

Event Name / Location

Atlantic Marketing Association Annual Conference

Presentation Date

2014

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Suri Weisfeld-Spolter, Nova Southeastern UniversityFollow
Fiona Sussan

NSUWorks Citation

Weisfeld-Spolter, Suri and Sussan, Fiona, "Is There a Source Expertise Reversal Effect in Familiar Popular versus Unfamiliar Niche Products?" (2014). HCBE Faculty Presentations. 844.
https://nsuworks.nova.edu/hcbe_facpres/844