![HCBE Faculty Presentations](../../assets/md5images/a0e19adeb4d6b2f6dcf89fe8b455de32.png)
HCBE Faculty Presentations
Is There a Source Expertise Reversal Effect in Familiar Popular versus Unfamiliar Niche Products?
Event Location / Date(s)
Asheville, NC / 2014
Event Name / Location
Atlantic Marketing Association Annual Conference
Presentation Date
2014
Document Type
Conference Proceeding
NSUWorks Citation
Weisfeld-Spolter, Suri and Sussan, Fiona, "Is There a Source Expertise Reversal Effect in Familiar Popular versus Unfamiliar Niche Products?" (2014). HCBE Faculty Presentations. 844.
https://nsuworks.nova.edu/hcbe_facpres/844
COinS