Piracy, Price, and Word-Of-Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates

Event Location / Date(s)

Orlando, FL / 2016

Event Name / Location

The Academy of Marketing Science Annual Conference

Presentation Date

2016

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Maria Petrescu, Nova Southeastern UniversityFollow
John Gironda, Nova Southeastern UniversityFollow
Pradeep K. Korgaonkar

NSUWorks Citation

Petrescu, Maria; Gironda, John; and Korgaonkar, Pradeep K., "Piracy, Price, and Word-Of-Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates" (2016). HCBE Faculty Presentations. 840.
https://nsuworks.nova.edu/hcbe_facpres/840