HCBE Faculty Presentations
Title
Qualitative Marketing Research: Black Sheep or Black Swan
Event Location / Date(s)
Chicago, IL / 2015
Document Type
Conference Proceeding
Presentation Date
2015
Conference Name / Publication Title
American Marketing Association Summer Educators' Conference
NSUWorks Citation
Petrescu, Maria, "Qualitative Marketing Research: Black Sheep or Black Swan" (2015). HCBE Faculty Presentations. 836.
https://nsuworks.nova.edu/hcbe_facpres/836
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