Qualitative Marketing Research: Black Sheep or Black Swan

Event Location / Date(s)

Chicago, IL / 2015

Event Name / Location

American Marketing Association Summer Educators' Conference

Presentation Date

2015

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Maria Petrescu, Nova Southeastern UniversityFollow

NSUWorks Citation

Petrescu, Maria, "Qualitative Marketing Research: Black Sheep or Black Swan" (2015). HCBE Faculty Presentations. 836.
https://nsuworks.nova.edu/hcbe_facpres/836