HCBE Faculty Presentations
Viral Advertising and Ad Appeals
Event Location / Date(s)
Atlanta, GA / 2012
Event Name / Location
The AMS World Marketing Congress
Presentation Date
2012
Document Type
Conference Proceeding
NSUWorks Citation
Petrescu, Maria; Korgaonkar, Pradeep K.; Mangleburg, Tamara; and Root, Ann, "Viral Advertising and Ad Appeals" (2012). HCBE Faculty Presentations. 829.
https://nsuworks.nova.edu/hcbe_facpres/829
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