My Kingdom for Five Stars; Incentivized Customer Reviews

Event Location / Date(s)

Paris, France / 2016

Event Name / Location

Academy of Marketing Science

Presentation Date

2016

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Kathleen O'Leary, Nova Southeastern UniversityFollow
Deborah Goldring
Maria Petrescu, Nova Southeastern UniversityFollow
Selima Ben Mrad, Nova Southeastern UniversityFollow

NSUWorks Citation

O'Leary, Kathleen; Goldring, Deborah; Petrescu, Maria; and Ben Mrad, Selima, "My Kingdom for Five Stars; Incentivized Customer Reviews" (2016). HCBE Faculty Presentations. 824.
https://nsuworks.nova.edu/hcbe_facpres/824