HCBE Faculty Presentations
Title
My Kingdom for Five Stars; Incentivized Customer Reviews
Event Location / Date(s)
Paris, France / 2016
Document Type
Conference Proceeding
Presentation Date
2016
Conference Name / Publication Title
Academy of Marketing Science
NSUWorks Citation
O'Leary, Kathleen; Goldring, Deborah; Petrescu, Maria; and Ben Mrad, Selima, "My Kingdom for Five Stars; Incentivized Customer Reviews" (2016). HCBE Faculty Presentations. 824.
https://nsuworks.nova.edu/hcbe_facpres/824
COinS