Using the Sales Process as an Instructional Tool to Improve Student Perceptions of Instructor Responsiveness, Pedagogical Affect, and Likelihood to Enroll

Event Location / Date(s)

May Coronado, CA / 2017

Event Name / Location

The 2017 Academy of Marketing Science Annual Conference

Presentation Date

5-2017

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Yuliya V. Yurova, Nova Southeastern UniversityFollow
S. Cummins
C. Rippe
Suri Weisfeld-Spolter, Nova Southeastern UniversityFollow

NSUWorks Citation

Yurova, Yuliya V.; Cummins, S.; Rippe, C.; and Weisfeld-Spolter, Suri, "Using the Sales Process as an Instructional Tool to Improve Student Perceptions of Instructor Responsiveness, Pedagogical Affect, and Likelihood to Enroll" (2017). HCBE Faculty Presentations. 802.
https://nsuworks.nova.edu/hcbe_facpres/802