Not All Adaptive Selling to Multichannel Consumers Is Influential: The Moderating Effect of Product Type and Consumer Planned Behavior

Event Location / Date(s)

Miami, FL / 2015

Event Name / Location

American Marketing Association and American Collegiate Retailing Association Conference

Presentation Date

2015

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Yuliya V. Yurova, Nova Southeastern UniversityFollow
C. B. Rippe
F. Sussan
Suri Weisfeld-Spolter, Nova Southeastern UniversityFollow

NSUWorks Citation

Yurova, Yuliya V.; Rippe, C. B.; Sussan, F.; and Weisfeld-Spolter, Suri, "Not All Adaptive Selling to Multichannel Consumers Is Influential: The Moderating Effect of Product Type and Consumer Planned Behavior" (2015). HCBE Faculty Presentations. 792.
https://nsuworks.nova.edu/hcbe_facpres/792