Antecedents of Brand Citizenship Behavior in Retailing

Event Location / Date(s)

Hatfield, UK / 2014

Event Name / Location

The 9th Global of the Academy of Marketing's Brand, Corporate Identity and Reputation Group

Presentation Date

2014

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Yuliya V. Yurova, Nova Southeastern UniversityFollow
M. Porrichelli
R. Abratt
Michael Bendixen, Nova Southeastern UniversityFollow

NSUWorks Citation

Yurova, Yuliya V.; Porrichelli, M.; Abratt, R.; and Bendixen, Michael, "Antecedents of Brand Citizenship Behavior in Retailing" (2014). HCBE Faculty Presentations. 783.
https://nsuworks.nova.edu/hcbe_facpres/783