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HCBE Faculty Presentations
Antecedents of Brand Citizenship Behavior in Retailing
Event Location / Date(s)
Hatfield, UK / 2014
Event Name / Location
The 9th Global of the Academy of Marketing's Brand, Corporate Identity and Reputation Group
Presentation Date
2014
Document Type
Conference Proceeding
NSUWorks Citation
Yurova, Yuliya V.; Porrichelli, M.; Abratt, R.; and Bendixen, Michael, "Antecedents of Brand Citizenship Behavior in Retailing" (2014). HCBE Faculty Presentations. 783.
https://nsuworks.nova.edu/hcbe_facpres/783
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