HCBE Faculty Presentations

Event Location / Date(s)

47th Annual Meeting of the Academy of International Business/Quebec, Canada

Event Name / Location

Proceedings of the 47th Annual Meeting of the Academy of International Business "Local Roots, Global Links"

Presentation Date

7-11-2005

Document Type

Conference Proceeding

Description

This paper examines the impact of uncertainty, the tacitness of strategic resources and context specificity on the collaboration strategies of Brazilian exporters. The authors discuss the theoretical background for export collaboration and international market entry from a transaction cost, resource-based and context-specificity perspectives. Based on theory, eleven propositions are presented and then tested on a sample of manufacturing exporters in Brazil. Results support some dimensions of the theory, but questions are raised specifically concerning degree of collaboration in the face of environmental uncertainty. Our findings suggest that the predominantly commodity or semi-commodity make–up of exports from Brazil, leads to internalization rather than collaboration of efforts. Given the immaturity of the export sector, we suggest that with the development of value-added consumer products and brands, a stronger focus on distribution and marketing activities in international markets will lead to a corresponding willingness to collaborate.

First Page

101

Last Page

101

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