Early Marketing Strategies in the Electric Industry: Lamp Renewal Programs

Event Location / Date(s)

Michegan State University

Event Name / Location

Marketing History Conference

Presentation Date

1-1-1999

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Regina A. Greenwood, Nova Southeastern UniversityFollow
Richard M. Hodgetts
Charles D. Wrege

NSUWorks Citation

Greenwood, Regina A.; Hodgetts, Richard M.; and Wrege, Charles D., "Early Marketing Strategies in the Electric Industry: Lamp Renewal Programs" (1999). HCBE Faculty Presentations. 161.
https://nsuworks.nova.edu/hcbe_facpres/161