Donaldson Brown: GM Management Theorist Pioneer

Event Location / Date(s)

Annual Meeting of the Academy of Management/Detroit, MI

Event Name / Location

Academy of Management Proceedings

Presentation Date

11-3-1980

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Ernest Dale
Regina A. Greenwood, Nova Southeastern UniversityFollow
Ronald G. Greenwood

ORCID ID

Regina A. Greenwood0000-0002-5577-499X

ISSN

0065-0668

Description

Donaldson Brown was the originator of ROI, an architect of General Motor's management structure and one of the conceptualizers of the decentralization with coordinated control concept. He was one of the most influential management and organization theorists in GM. This paper discusses some of his management contributions.

DOI

https://doi.org/10.5465/ambpp.1980.4976162

First Page

119

Last Page

123

Comments

Organization Website

NSUWorks Citation

Dale, Ernest; Greenwood, Regina A.; and Greenwood, Ronald G., "Donaldson Brown: GM Management Theorist Pioneer" (1980). HCBE Faculty Presentations. 134.
https://nsuworks.nova.edu/hcbe_facpres/134