Online Social Contagion in Politically Charged Consumer Boycotts

Event Location / Date(s)

West Palm Beach, FL

Event Name / Location

Society for Marketing Advances

Presentation Date

11-1-2018

Document Type

Conference Presentation

Presenter(s) / Author(s)

Maria Petrescu, Nova Southeastern UniversityFollow

Comments

Citation details to be verified.

NSUWorks Citation

Petrescu, Maria, "Online Social Contagion in Politically Charged Consumer Boycotts" (2018). HCBE Faculty Presentations. 1198.
https://nsuworks.nova.edu/hcbe_facpres/1198