HCBE Faculty Presentations
Title
How do Incentivized Product Reviews Impact Sales?
Event Location / Date(s)
Paris, France
Document Type
Conference Presentation
Presentation Date
7-2016
Conference Name / Publication Title
The Academy Marketing Science, 19th World Marketing Congress in Paris
NSUWorks Citation
Petrescu, Maria; O'Leary, Kathleen; Goldring, Deborah; and Ben Mrad, Selima, "How do Incentivized Product Reviews Impact Sales?" (2016). HCBE Faculty Presentations. 1180.
https://nsuworks.nova.edu/hcbe_facpres/1180
COinS
Comments
Citation details to be verified.