How do Incentivized Product Reviews Impact Sales?

Event Location / Date(s)

Paris, France

Event Name / Location

The Academy Marketing Science, 19th World Marketing Congress in Paris

Presentation Date

7-2016

Document Type

Conference Presentation

Presenter(s) / Author(s)

Maria Petrescu, Nova Southeastern UniversityFollow
Kathleen O'Leary, Nova Southeastern UniversityFollow
Deborah Goldring, Stetson UniversityFollow
Selima Ben Mrad, Nova Southeastern UniversityFollow

Comments

Citation details to be verified.

NSUWorks Citation

Petrescu, Maria; O'Leary, Kathleen; Goldring, Deborah; and Ben Mrad, Selima, "How do Incentivized Product Reviews Impact Sales?" (2016). HCBE Faculty Presentations. 1180.
https://nsuworks.nova.edu/hcbe_facpres/1180