Converging and Diverging Forces on Brand Preferences: Comparative Empirical Analysis of Hollywood Movies in US and China

Event Location / Date(s)

Oklahoma City, OK

Event Name / Location

2016 Southwest Academy of Management Annual Conference

Presentation Date

3-9-2016

Document Type

Conference Presentation

Presenter(s) / Author(s)

Fiona Sussan, University of Phoenix, Tempe, Arizona
Ravi Chinta, Nova Southeastern UniversityFollow

NSUWorks Citation

Sussan, Fiona and Chinta, Ravi, "Converging and Diverging Forces on Brand Preferences: Comparative Empirical Analysis of Hollywood Movies in US and China" (2016). HCBE Faculty Presentations. 1170.
https://nsuworks.nova.edu/hcbe_facpres/1170