Misconceptions of Branding Behavior in the Retail Sector: A Delphi Study

Event Location / Date(s)

Porto, Portugal

Event Name / Location

Academy of Marketing Science (SMS) World Marketing Congress

Presentation Date

6-2018

Document Type

Congress

Presenter(s) / Author(s)

J. Siqueira
Michael T. Bendixen, Nova Southeastern UniversityFollow
Russell Abratt, Nova Southeastern UniversityFollow
Maria Petrescu, Nova Southeastern UniversityFollow

Comments

Citation details to be verified.

NSUWorks Citation

Siqueira, J.; Bendixen, Michael T.; Abratt, Russell; and Petrescu, Maria, "Misconceptions of Branding Behavior in the Retail Sector: A Delphi Study" (2018). HCBE Faculty Presentations. 1072.
https://nsuworks.nova.edu/hcbe_facpres/1072