The Role of Electronic a Traditional Word-Of-Mouth in Consumer Brand Decision-Making

Event Location / Date(s)

Northumbria University, Newcastle, UK

Event Name / Location

13th Global Brand Conference 2018

Presentation Date

5-2-2018

Document Type

Conference Presentation

Presenter(s) / Author(s)

Michael T. Bendixen, Nova Southeastern UniversityFollow
Maria Petrescu, Nova Southeastern UniversityFollow
Russell Abratt, Nova Southeastern UniversityFollow

NSUWorks Citation

Bendixen, Michael T.; Petrescu, Maria; and Abratt, Russell, "The Role of Electronic a Traditional Word-Of-Mouth in Consumer Brand Decision-Making" (2018). HCBE Faculty Presentations. 1070.
https://nsuworks.nova.edu/hcbe_facpres/1070