Brands that do Good: An Insight into Social Brand Equity

Event Location / Date(s)

University of Bradford School of Management, Bradford, UK

Event Name / Location

11th Global Brand Conference

Presentation Date

4-27-2016

Document Type

Conference Presentation

Presenter(s) / Author(s)

Russell Abratt, Nova Southeastern UniversityFollow

Comments

Citation details to be verified.

NSUWorks Citation

Abratt, Russell, "Brands that do Good: An Insight into Social Brand Equity" (2016). HCBE Faculty Presentations. 1069.
https://nsuworks.nova.edu/hcbe_facpres/1069