Renewing an Old Strategy for a Learning Organization: The Target Case Study

Event Name / Location

Academy of Strategic Management

Presentation Date

4-1-2008

Document Type

Conference Proceeding

Presenter(s) / Author(s)

Regina A. Greenwood, Nova Southeastern UniversityFollow
Leslie TworogerFollow

Description

The Target Case Study Program was developed as a new, innovative staffing strategy. In the program, Target presented a university class with one of 15 cases focused on real problems faced by Target. Students teams then created solutions, presented the solutions to Target executives who judged the teams' efforts and awarded significant scholarship money to the winning student team. The purpose of the program was to strengthen existing partnerships between the retailer and universities and to better inform students about employment at Target. This and more was accomplished. As students developed solutions to the case they learned more about the corporation and, the more they learned the more attracted they became to Target as a potential employer. Additionally, Target executives who heard the student presentations and read the student reports learned about the new millennial generation of potential employees, heard a range of solutions to corporate problems, and were able to apply this information to their own work. The outcome of the experience was a program that benefited the sponsoring corporation, the university, and, most of all, the students.

Comments

Organization Website

NSUWorks Citation

Greenwood, Regina A. and Tworoger, Leslie, "Renewing an Old Strategy for a Learning Organization: The Target Case Study" (2008). HCBE Faculty Presentations. 101.
https://nsuworks.nova.edu/hcbe_facpres/101