HCBE Faculty Articles

Title

Determinants of Product Innovation in Speciality Chemical Companies

Document Type

Article

Date

8-1993

Publication Title

Industrial Marketing Management

ISSN or ISBN

0019-8501

Volume

22

Issue

3

First Page

169

Last Page

175

Description

This study attempts to identify th emajor determinants of product innovation in the speciality chemicals industry. Results are reported from a study of 51 speciality chemical firms in South Africa. The results reveal that these firms are customer oriented, but deficiencies were uncovered with respect to product predevelopment activities, attention paid to marketing, and the use of outside technology and external scientific communication.

DOI

10.1016/0019-8501(93)90002-O

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