HCBE Faculty Articles
Title
Determinants of Product Innovation in Speciality Chemical Companies
Document Type
Article
Publication Date
8-1993
Publication Title
Industrial Marketing Management
ISSN or ISBN
0019-8501
Volume
22
Issue/Number
3
First Page
169
Last Page
175
Abstract/Excerpt
This study attempts to identify th emajor determinants of product innovation in the speciality chemicals industry. Results are reported from a study of 51 speciality chemical firms in South Africa. The results reveal that these firms are customer oriented, but deficiencies were uncovered with respect to product predevelopment activities, attention paid to marketing, and the use of outside technology and external scientific communication.
DOI
10.1016/0019-8501(93)90002-O
NSUWorks Citation
Abratt, Russell and van Altena Lombard, Anthonie, "Determinants of Product Innovation in Speciality Chemical Companies" (1993). HCBE Faculty Articles. 981.
https://nsuworks.nova.edu/hcbe_facarticles/981
