Determinants of Product Innovation in Speciality Chemical Companies

Author(s)

Russell Abratt, Nova Southeastern UniversityFollow
Anthonie van Altena Lombard, University of the Witwatersrand, Johannesburg

Document Type

Article

Publication Title

Industrial Marketing Management

ISSN

0019-8501

Publication Date

8-1993

Abstract/Excerpt

This study attempts to identify th emajor determinants of product innovation in the speciality chemicals industry. Results are reported from a study of 51 speciality chemical firms in South Africa. The results reveal that these firms are customer oriented, but deficiencies were uncovered with respect to product predevelopment activities, attention paid to marketing, and the use of outside technology and external scientific communication.

DOI

https://doi.org/10.1016/0019-8501(93)90002-O

Volume

22

Issue

3

First Page

169

Last Page

175

NSUWorks Citation

Abratt, Russell and van Altena Lombard, Anthonie, "Determinants of Product Innovation in Speciality Chemical Companies" (1993). HCBE Faculty Articles. 981.
https://nsuworks.nova.edu/hcbe_facarticles/981