HCBE Faculty Articles
Title
The Senior Marketing Executive in South African Industrial Companies
Document Type
Article
Publication Date
5-1984
Publication Title
Industrial Marketing Management
ISSN or ISBN
0019-8501
Volume
13
Issue/Number
2
First Page
87
Last Page
91
Abstract/Excerpt
A study was undertaken among 44 of the top hundred companies in South Africa during 1983. The “average” Industrial company has a marketing department. Its marketing executive sits on the board of directors. He/she has a bachelors degree and over 10 years experience, has a limited financial role in the organization but has a large production planning role. The most important tasks of the marketing function are advertising, public relations, pricing, and selling.
DOI
10.1016/0019-8501(84)90039-7
NSUWorks Citation
Abratt, Russell, "The Senior Marketing Executive in South African Industrial Companies" (1984). HCBE Faculty Articles. 977.
https://nsuworks.nova.edu/hcbe_facarticles/977
