The Senior Marketing Executive in South African Industrial Companies
Industrial Marketing Management
ISSN or ISBN
A study was undertaken among 44 of the top hundred companies in South Africa during 1983. The “average” Industrial company has a marketing department. Its marketing executive sits on the board of directors. He/she has a bachelors degree and over 10 years experience, has a limited financial role in the organization but has a large production planning role. The most important tasks of the marketing function are advertising, public relations, pricing, and selling.
Abratt, Russell, "The Senior Marketing Executive in South African Industrial Companies" (1984). HCBE Faculty Articles. 977.