HCBE Faculty Articles

Title

The Senior Marketing Executive in South African Industrial Companies

Document Type

Article

Date

5-1984

Publication Title

Industrial Marketing Management

ISSN or ISBN

0019-8501

Volume

13

Issue

2

First Page

87

Last Page

91

Description

A study was undertaken among 44 of the top hundred companies in South Africa during 1983. The “average” Industrial company has a marketing department. Its marketing executive sits on the board of directors. He/she has a bachelors degree and over 10 years experience, has a limited financial role in the organization but has a large production planning role. The most important tasks of the marketing function are advertising, public relations, pricing, and selling.

DOI

10.1016/0019-8501(84)90039-7

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