The Senior Marketing Executive in South African Industrial Companies

Author(s)

Russell Abratt, Nova Southeastern UniversityFollow

Document Type

Article

Publication Title

Industrial Marketing Management

ISSN

0019-8501

Publication Date

5-1984

Abstract/Excerpt

A study was undertaken among 44 of the top hundred companies in South Africa during 1983. The “average” Industrial company has a marketing department. Its marketing executive sits on the board of directors. He/she has a bachelors degree and over 10 years experience, has a limited financial role in the organization but has a large production planning role. The most important tasks of the marketing function are advertising, public relations, pricing, and selling.

DOI

https://doi.org/10.1016/0019-8501(84)90039-7

Volume

13

Issue

2

First Page

87

Last Page

91

NSUWorks Citation

Abratt, Russell, "The Senior Marketing Executive in South African Industrial Companies" (1984). HCBE Faculty Articles. 977.
https://nsuworks.nova.edu/hcbe_facarticles/977