Pharmaceutical Product Management in 1990: Will There Be Any Changes?
European Journal of Marketing
ISSN or ISBN
Reports on an investigation into the future of the product management concept in the South African pharmaceutical market, using South Africa as a representative microcosm of other international markets. Presents the findings of a survey carried out among marketing personnel. Predicts that the product manager of 1990 will perform the following roles: information‐providing; co‐ordinating; and boundary spanning. Suggests further that such product managers will not exercise line authority over critical product decisions.
Kleizen, Hendrikus G., "Pharmaceutical Product Management in 1990: Will There Be Any Changes?" (1985). HCBE Faculty Articles. 966.