Pharmaceutical Product Management in 1990: Will There Be Any Changes?

Author(s)

Hendrikus G. Kleizen, University of the Witwatersrand

Document Type

Article

Publication Title

European Journal of Marketing

ISSN

0309-0566

Publication Date

1985

Abstract/Excerpt

Reports on an investigation into the future of the product management concept in the South African pharmaceutical market, using South Africa as a representative microcosm of other international markets. Presents the findings of a survey carried out among marketing personnel. Predicts that the product manager of 1990 will perform the following roles: information‐providing; co‐ordinating; and boundary spanning. Suggests further that such product managers will not exercise line authority over critical product decisions.

DOI

https://doi.org/10.1108/EUM0000000004727

Volume

19

Issue

7

First Page

5

Last Page

10

NSUWorks Citation

Kleizen, Hendrikus G., "Pharmaceutical Product Management in 1990: Will There Be Any Changes?" (1985). HCBE Faculty Articles. 966.
https://nsuworks.nova.edu/hcbe_facarticles/966