The Consumer–Provider Relationship in the Dental Industry
Health Marketing Quarterly
ISSN or ISBN
This article explains how a consumer's level of trust and commitment to his or her dental service provider factors into the relationship between the consumer and the dental professional. Very little research has been done that describes the complexity of this relationship. This article documents the complexity of and influences on that relationship by providing an interaction model of this relationship.
Griffith, Andrew S. and Abratt, Russell, "The Consumer–Provider Relationship in the Dental Industry" (2013). HCBE Faculty Articles. 923.