HCBE Faculty Articles

Title

The Consumer–Provider Relationship in the Dental Industry

Document Type

Article

Date

2013

Publication Title

Health Marketing Quarterly

ISSN or ISBN

1545-0864

Volume

30

Issue

3

First Page

221

Last Page

234

Description

This article explains how a consumer's level of trust and commitment to his or her dental service provider factors into the relationship between the consumer and the dental professional. Very little research has been done that describes the complexity of this relationship. This article documents the complexity of and influences on that relationship by providing an interaction model of this relationship.

DOI

10.1080/07359683.2013.814492

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