HCBE Faculty Articles
The Consumer–Provider Relationship in the Dental Industry
Document Type
Article
Publication Title
Health Marketing Quarterly
ISSN
1545-0864
Publication Date
2013
Abstract/Excerpt
This article explains how a consumer's level of trust and commitment to his or her dental service provider factors into the relationship between the consumer and the dental professional. Very little research has been done that describes the complexity of this relationship. This article documents the complexity of and influences on that relationship by providing an interaction model of this relationship.
DOI
10.1080/07359683.2013.814492
Volume
30
Issue
3
First Page
221
Last Page
234
NSUWorks Citation
Griffith, Andrew S. and Abratt, Russell, "The Consumer–Provider Relationship in the Dental Industry" (2013). HCBE Faculty Articles. 923.
https://nsuworks.nova.edu/hcbe_facarticles/923
