HCBE Faculty Articles

The Consumer–Provider Relationship in the Dental Industry

ORCID

Rusell Abratt0000-0002-5385-0936

Document Type

Article

Publication Title

Health Marketing Quarterly

ISSN

1545-0864

Publication Date

2013

Abstract/Excerpt

This article explains how a consumer's level of trust and commitment to his or her dental service provider factors into the relationship between the consumer and the dental professional. Very little research has been done that describes the complexity of this relationship. This article documents the complexity of and influences on that relationship by providing an interaction model of this relationship.

DOI

https://doi.org/10.1080/07359683.2013.814492

Volume

30

Issue

3

First Page

221

Last Page

234

This document is currently not available here.

Peer Reviewed

Find in your library

Share

COinS