HCBE Faculty Articles
Title
The Corporate Identity Management Process Revisited
Document Type
Article
Publication Date
2003
Publication Title
Journal of Marketing Management
ISSN or ISBN
1472-1376
Volume
19
Issue/Number
7-8
First Page
835
Last Page
855
Abstract/Excerpt
This paper has two objectives. It attempts firstly to define a number of related concepts in the corporate identity management process and secondly, to update one of the earlier models of this process. Recent developments in the corporate identity management theory are discussed and models of this process are reviewed. An up-to-date model of the corporate identity management process is proposed.
DOI
10.1080/0267257X.2003.9728239
NSUWorks Citation
Bick, Geoff; Jacobson, Marciene C.; and Abratt, Russell, "The Corporate Identity Management Process Revisited" (2003). HCBE Faculty Articles. 920.
https://nsuworks.nova.edu/hcbe_facarticles/920
