HCBE Faculty Articles

Title

The Corporate Identity Management Process Revisited

Document Type

Article

Date

2003

Publication Title

Journal of Marketing Management

ISSN or ISBN

1472-1376

Volume

19

Issue

7-8

First Page

835

Last Page

855

Description

This paper has two objectives. It attempts firstly to define a number of related concepts in the corporate identity management process and secondly, to update one of the earlier models of this process. Recent developments in the corporate identity management theory are discussed and models of this process are reviewed. An up-to-date model of the corporate identity management process is proposed.

DOI

10.1080/0267257X.2003.9728239

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Peer Reviewed

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