The Corporate Identity Management Process Revisited
Journal of Marketing Management
ISSN or ISBN
This paper has two objectives. It attempts firstly to define a number of related concepts in the corporate identity management process and secondly, to update one of the earlier models of this process. Recent developments in the corporate identity management theory are discussed and models of this process are reviewed. An up-to-date model of the corporate identity management process is proposed.
Bick, Geoff; Jacobson, Marciene C.; and Abratt, Russell, "The Corporate Identity Management Process Revisited" (2003). HCBE Faculty Articles. 920.