The Corporate Identity Management Process Revisited

Author(s)

Geoff Bick, University of the Witwatersrand, Johannesburg
Marciene C. Jacobson, University of Witwatersrand
Russell Abratt, Nova Southeastern UniversityFollow

ORCID

Rusell Abratt0000-0002-5385-0936

Document Type

Article

Publication Title

Journal of Marketing Management

ISSN

0267-257X

Publication Date

2003

Abstract/Excerpt

This paper has two objectives. It attempts firstly to define a number of related concepts in the corporate identity management process and secondly, to update one of the earlier models of this process. Recent developments in the corporate identity management theory are discussed and models of this process are reviewed. An up-to-date model of the corporate identity management process is proposed.

DOI

https://doi.org/10.1080/0267257X.2003.9728239

Volume

19

Issue

7-8

First Page

835

Last Page

855

NSUWorks Citation

Bick, Geoff; Jacobson, Marciene C.; and Abratt, Russell, "The Corporate Identity Management Process Revisited" (2003). HCBE Faculty Articles. 920.
https://nsuworks.nova.edu/hcbe_facarticles/920