A New Model of the Corporate Identity Management Process

Author(s)

Geoff Bick, University of the Witwatersrand, Johannesburg
Marciene C. Jacobson, University of Witwatersrand
Russell Abratt, Nova Southeastern UniversityFollow

Document Type

Article

Publication Title

Journal of Marketing Management

ISSN

1472-1376

Publication Date

2004

Volume

33

Issue

5

Comments

Citation details to be verified.

NSUWorks Citation

Bick, Geoff; Jacobson, Marciene C.; and Abratt, Russell, "A New Model of the Corporate Identity Management Process" (2004). HCBE Faculty Articles. 919.
https://nsuworks.nova.edu/hcbe_facarticles/919