A New Model of the Corporate Identity Management Process

Author(s)

Geoff Bick, University of the Witwatersrand, Johannesburg
Marciene C. Jacobson, University of Witwatersrand
Russell Abratt, Nova Southeastern UniversityFollow

ORCID

Rusell Abratt0000-0002-5385-0936

Document Type

Article

Publication Title

Journal of Marketing Management

ISSN

0267-257X

Publication Date

2004

Volume

33

Issue

5

Comments

Citation details to be verified.

NSUWorks Citation

Bick, Geoff; Jacobson, Marciene C.; and Abratt, Russell, "A New Model of the Corporate Identity Management Process" (2004). HCBE Faculty Articles. 919.
https://nsuworks.nova.edu/hcbe_facarticles/919