Development and Management of Corporate Image in South Africa

Author(s)

Russell Abratt, Nova Southeastern UniversityFollow
Thabiso Nsenki Mofokeng, University of Witwatersrand

Document Type

Article

Publication Title

European Journal of Marketing

ISSN

0309-0566

Publication Date

2001

Abstract/Excerpt

Gathers empirical evidence on how South African organisations manage their corporate image management process. The aim is to establish whether one of the leading models of the corporate image management process is applicable to practitioners in the area. While there is renewed interest in both academic and management circles, relatively few studies exist in the area of image management. In‐depth interviews with ten organisations that substantially changed their images recently were undertaken. The results are reported and confirm that the current knowledge and constructs on the corporate image management process are being put into practice by marketers.

DOI

10.1108/03090560110382075

Volume

35

Issue

3/4

First Page

368

Last Page

386

NSUWorks Citation

Abratt, Russell and Mofokeng, Thabiso Nsenki, "Development and Management of Corporate Image in South Africa" (2001). HCBE Faculty Articles. 915.
https://nsuworks.nova.edu/hcbe_facarticles/915