Perceptions of the Societal Marketing Concept
European Journal of Marketing
ISSN or ISBN
Whether societal marketing is regarded as a legitimate and necessary aspect of marketing in the tobacco and liquor industries is investigated. A review of previous research on societal marketing has been undertaken. The views of both industries are discussed and some conclusions are made with regard to their role in practising societal marketing and, thus, their influence on consumer welfare.
Abratt, Russell and Sacks, Diane, "Perceptions of the Societal Marketing Concept" (1989). HCBE Faculty Articles. 914.