HCBE Faculty Articles
Title
Perceptions of the Societal Marketing Concept
Document Type
Article
Publication Date
1989
Publication Title
European Journal of Marketing
ISSN or ISBN
0309-0566
Volume
23
Issue/Number
6
First Page
25
Last Page
33
Abstract/Excerpt
Whether societal marketing is regarded as a legitimate and necessary aspect of marketing in the tobacco and liquor industries is investigated. A review of previous research on societal marketing has been undertaken. The views of both industries are discussed and some conclusions are made with regard to their role in practising societal marketing and, thus, their influence on consumer welfare.
DOI
10.1108/03090569010142640
NSUWorks Citation
Abratt, Russell and Sacks, Diane, "Perceptions of the Societal Marketing Concept" (1989). HCBE Faculty Articles. 914.
https://nsuworks.nova.edu/hcbe_facarticles/914
