HCBE Faculty Articles

Title

Perceptions of the Societal Marketing Concept

Document Type

Article

Date

1989

Publication Title

European Journal of Marketing

ISSN or ISBN

0309-0566

Volume

23

Issue

6

First Page

25

Last Page

33

Description

Whether societal marketing is regarded as a legitimate and necessary aspect of marketing in the tobacco and liquor industries is investigated. A review of previous research on societal marketing has been undertaken. The views of both industries are discussed and some conclusions are made with regard to their role in practising societal marketing and, thus, their influence on consumer welfare.

DOI

10.1108/03090569010142640

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