Perceptions of the Societal Marketing Concept

Author(s)

Russell Abratt, Nova Southeastern UniversityFollow
Diane Sacks, University of the Witwatersrand, Johannesburg

Document Type

Article

Publication Title

European Journal of Marketing

ISSN

0309-0566

Publication Date

1989

Abstract/Excerpt

Whether societal marketing is regarded as a legitimate and necessary aspect of marketing in the tobacco and liquor industries is investigated. A review of previous research on societal marketing has been undertaken. The views of both industries are discussed and some conclusions are made with regard to their role in practising societal marketing and, thus, their influence on consumer welfare.

DOI

https://doi.org/10.1108/03090569010142640

Volume

23

Issue

6

First Page

25

Last Page

33

NSUWorks Citation

Abratt, Russell and Sacks, Diane, "Perceptions of the Societal Marketing Concept" (1989). HCBE Faculty Articles. 914.
https://nsuworks.nova.edu/hcbe_facarticles/914